Deal Sheet: 2026 F-150 Platinum

Bayside Ford · King George, VA · VIN: 1FTFW7LD0TFB20771

Negotiation Guide

Opening Offer

$87,769

Fair Price

$89,269

Walk Away Above

$89,994

• Recent buyers paid ~$1,451 below MSRP

Price Breakdown

Est. Dealer Cost$81,648

Est. Invoice$84,370

Holdback (est.)$2,722

MSRP (Sticker)$90,720

Asking Price$89,720

Markup-$1,000

Est. Dealer Margin on This Car$8,072

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold1228

Avg Markup-$1,451

Median Markup-$1,000

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory101 vehicles

Avg Markup (All Models)-$626

Avg Markup (F-150)-$1,391

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$323

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