Negotiation Guide
Opening Offer
$73,378
Fair Price
$74,878
Walk Away Above
$75,464
- • Recent buyers paid ~$1,172 below MSRP
Price Breakdown
Est. Dealer Cost$68,445
Est. Invoice$70,727
Holdback (est.)$2,282
MSRP (Sticker)$76,050
Asking Price$75,050
Markup-$1,000
Est. Dealer Margin on This Car$6,605
Percentile100% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold1828
Avg Markup-$1,172
Median Markup-$1,000
Best Deal-$4,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory107 vehicles
Avg Markup (All Models)-$738
Avg Markup (F-150)-$1,000
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$727
Cheaper F-150 Tremor Inventory
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-$4,000$74,82026d
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Smith Ford, Inc.Conway, AR
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Jay Hodge Ford of MorriltonMorrilton, AR
-$4,000$75,91526d
Cavenaugh Ford Lincoln, LLCJonesboro, AR
-$4,000$75,22026d