Negotiation Guide
Opening Offer
$75,531
Fair Price
$77,031
Walk Away Above
$78,000
- • Recent buyers paid ~$1,221 below MSRP
- • Sitting 21 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$71,073
Est. Invoice$73,442
Holdback$2,369
MSRP (Sticker)$78,970
Asking Price$77,970
Markup-$1,000
Dealer Margin on This Car$6,897
Percentile100% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold785
Avg Markup-$1,221
Median Markup-$1,000
Best Deal-$3,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory124 vehicles
Avg Markup (All Models)-$1,089
Avg Markup (F-150)-$1,904
% Below MSRP100%
Avg Days to Sell7 days
Avg Sold Markup-$1,125
Cheaper F-150 Tremor Inventory
Bayird Ford, Inc.Malden, MO
-$4,000$75,71521d
Red River FordCabot, AR
-$4,000$75,22021d
Riser Harness FordSearcy, AR
-$4,000$76,54021d
Cannon Ford, Lincoln, LLCCleveland, MS
-$4,000$66,76021d
Clay Maxey FordHarrison, AR
-$4,000$74,82021d
Cavenaugh Ford Lincoln, LLCJonesboro, AR
-$4,000$75,61521d
Reddick Brown FordMorrison, TN
-$4,000$75,42021d
Everett FordBenton, AR
-$4,000$75,22021d
Newton Ford SouthShelbyville, TN
-$4,000$75,22021d
Smith Ford, Inc.Conway, AR
-$4,000$75,22021d