Negotiation Guide
Opening Offer
$64,869
Fair Price
$66,369
Walk Away Above
$67,289
- • Recent buyers paid ~$1,221 below MSRP
- • Sitting 21 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$61,389
Est. Invoice$63,435
Holdback$2,046
MSRP (Sticker)$68,210
Asking Price$66,710
Markup-$1,500
Dealer Margin on This Car$5,321
Percentile10% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold785
Avg Markup-$1,221
Median Markup-$1,000
Best Deal-$3,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory252 vehicles
Avg Markup (All Models)-$845
Avg Markup (F-150)-$1,329
% Below MSRP100%
Avg Days to Sell9 days
Avg Sold Markup-$355
Cheaper F-150 Tremor Inventory
Bayird Ford, Inc.Malden, MO
-$4,000$75,71521d
Red River FordCabot, AR
-$4,000$75,22021d
Riser Harness FordSearcy, AR
-$4,000$76,54021d
Cannon Ford, Lincoln, LLCCleveland, MS
-$4,000$66,76021d
Clay Maxey FordHarrison, AR
-$4,000$74,82021d
Cavenaugh Ford Lincoln, LLCJonesboro, AR
-$4,000$75,61521d
Reddick Brown FordMorrison, TN
-$4,000$75,42021d
Everett FordBenton, AR
-$4,000$75,22021d
Newton Ford SouthShelbyville, TN
-$4,000$75,22021d
Smith Ford, Inc.Conway, AR
-$4,000$75,22021d