Deal Sheet: 2026 F-150 Tremor

Moyer Ford Sales, Inc. · Foley, AL · VIN: 1FTFW4L57TFA80406

Negotiation Guide

Opening Offer

$66,211

Fair Price

$67,711

Walk Away Above

$68,638

• Recent buyers paid ~$1,221 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$62,609

Est. Invoice$64,695

Holdback$2,087

MSRP (Sticker)$69,565

Asking Price$68,565

Markup-$1,000

Dealer Margin on This Car$5,957

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold785

Avg Markup-$1,221

Median Markup-$1,000

Best Deal-$3,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory87 vehicles

Avg Markup (All Models)-$747

Avg Markup (F-150)-$1,000

% Below MSRP100%

Avg Days to Sell13 days

Avg Sold Markup-$389

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