Deal Sheet: 2026 F-150 Tremor

Dan Cummins Ford · Nicholasville, KY · VIN: 1FTFW4L53TFB32243

Negotiation Guide

Opening Offer

$70,408

Fair Price

$71,908

Walk Away Above

$72,854

• Recent buyers paid ~$1,221 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$66,420

Est. Invoice$68,634

Holdback$2,214

MSRP (Sticker)$73,800

Asking Price$72,800

Markup-$1,000

Dealer Margin on This Car$6,380

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold785

Avg Markup-$1,221

Median Markup-$1,000

Best Deal-$3,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory228 vehicles

Avg Markup (All Models)-$443

Avg Markup (F-150)-$972

% Below MSRP94%

Avg Days to Sell9 days

Avg Sold Markup-$391

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