Negotiation Guide
Opening Offer
$69,520
Fair Price
$71,020
Walk Away Above
$72,107
- • Recent buyers paid ~$1,510 below MSRP
- • Sitting 21 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$65,876
Est. Invoice$68,071
Holdback$2,196
MSRP (Sticker)$73,195
Asking Price$71,695
Markup-$1,500
Dealer Margin on This Car$5,820
Percentile54% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold3684
Avg Markup-$1,510
Median Markup-$1,500
Best Deal-$6,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory212 vehicles
Avg Markup (All Models)-$670
Avg Markup (F-150)-$1,348
% Below MSRP94%
Avg Days to Sell14 days
Avg Sold Markup-$625
Cheaper F-150 XLT Inventory
Morlan Ford-LincolnSikeston, MO
-$6,500$59,71021d
Keith White FordMccomb, MS
-$6,500$54,45521d
Cavenaugh Ford Lincoln, LLCJonesboro, AR
-$6,500$61,29521d
Belk Ford, Inc.Oxford, MS
-$6,500$52,2207d
Jay Hodge Ford of MorriltonMorrilton, AR
-$6,500$52,23521d
Cavenaugh Ford Lincoln, LLCJonesboro, AR
-$6,500$58,96521d
JP FordBlytheville, AR
-$6,500$53,86021d
Landers Ford NorthCovington, TN
-$6,500$59,27021d
Hope Auto CompanyHope, AR
-$6,500$57,77521d
Pine Belt FordHattiesburg, MS
-$6,500$66,16021d