Deal Sheet: 2026 F-150 XLT

Nielsen Ford of Morristown, Inc. · Morristown, NJ · VIN: 1FTFW3L84TKE42381

Negotiation Guide

Opening Offer

$63,125

Fair Price

$64,625

Walk Away Above

$65,380

• Recent buyers paid ~$1,510 below MSRP

Price Breakdown

Est. Dealer Cost$59,522

Est. Invoice$61,506

Holdback$1,984

MSRP (Sticker)$66,135

Asking Price$64,635

Markup-$1,500

Dealer Margin on This Car$5,114

Percentile54% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold3684

Avg Markup-$1,510

Median Markup-$1,500

Best Deal-$6,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory171 vehicles

Avg Markup (All Models)-$769

Avg Markup (F-150)-$1,286

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$690

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