Deal Sheet: 2026 F-150 XL

Ronnie Thompson Ford · East Ellijay, GA · VIN: 1FTFW1L82TKE28743

Negotiation Guide

Opening Offer

$52,184

Fair Price

$53,684

Walk Away Above

$54,202

• Recent buyers paid ~$1,036 below MSRP

Price Breakdown

Est. Dealer Cost$49,248

Est. Invoice$50,890

Holdback$1,642

MSRP (Sticker)$54,720

Asking Price$53,720

Markup-$1,000

Dealer Margin on This Car$4,472

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold596

Avg Markup-$1,036

Median Markup-$1,000

Best Deal-$2,250

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory84 vehicles

Avg Markup (All Models)-$536

Avg Markup (F-150)-$1,625

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$200

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