Negotiation Guide
Opening Offer
$50,839
Fair Price
$52,339
Walk Away Above
$52,857
- • Recent buyers paid ~$1,036 below MSRP
Price Breakdown
Est. Dealer Cost$48,038
Est. Invoice$49,639
Holdback$1,601
MSRP (Sticker)$53,375
Asking Price$52,375
Markup-$1,000
Dealer Margin on This Car$4,338
Percentile100% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold596
Avg Markup-$1,036
Median Markup-$1,000
Best Deal-$2,250
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory392 vehicles
Avg Markup (All Models)-$357
Avg Markup (F-150)-$1,387
% Below MSRP91%
Avg Days to Sell10 days
Avg Sold Markup-$520
Cheaper F-150 XL Inventory
Suburban Ford of WaterfordWaterford, MI
-$2,250$50,95523d
Montrose Ford, LLCAkron, OH
-$2,250$41,0554d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6354d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6354d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,0554d
Barber FordHolland, MI
-$2,250$47,47011d
Barber FordHolland, MI
-$2,250$44,3559d
Auto Park Ford of BremenBremen, IN
-$2,250$51,36518d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$53,59523d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$50,62016d