Negotiation Guide
Opening Offer
$51,973
Fair Price
$53,473
Walk Away Above
$53,989
- • Recent buyers paid ~$1,032 below MSRP
Price Breakdown
Est. Dealer Cost$49,055
Est. Invoice$50,690
Holdback (est.)$1,635
MSRP (Sticker)$54,505
Asking Price$53,505
Markup-$1,000
Est. Dealer Margin on This Car$4,451
Percentile100% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold1275
Avg Markup-$1,032
Median Markup-$1,000
Best Deal-$2,250
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell18 days
Dealer Profile
Inventory66 vehicles
Avg Markup (All Models)-$545
Avg Markup (F-150)-$1,000
% Below MSRP100%
Avg Days to Sell17 days
Avg Sold Markup-$735
Cheaper F-150 XL Inventory
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,0557d
Barber FordHolland, MI
-$2,250$44,35512d
Barber FordHolland, MI
-$2,250$44,3750d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$53,1600d
Montrose Ford, LLCAkron, OH
-$2,250$41,0557d
Barber FordHolland, MI
-$2,250$47,47014d
Auto Park Ford of BremenBremen, IN
-$2,250$51,36521d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$53,59526d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$50,62019d
Reineke Ford of FindlayFindlay, OH
-$2,250$41,99526d