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Deal Sheet: 2026 F-150 XL
Santa Monica Ford · Santa Monica, CA · VIN: 1FTEX1K85TKE29606
Negotiation Guide
Opening Offer
$44,664
Fair Price
$46,164
Walk Away Above
$46,682
- • Recent buyers paid ~$1,036 below MSRP
Price Breakdown
Est. Dealer Cost$42,480
Est. Invoice$43,896
Holdback$1,416
MSRP (Sticker)$47,200
Asking Price$46,200
Markup-$1,000
Dealer Margin on This Car$3,720
Percentile100% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold596
Avg Markup-$1,036
Median Markup-$1,000
Best Deal-$2,250
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory172 vehicles
Avg Markup (All Models)-$834
Avg Markup (F-150)-$1,000
% Below MSRP100%
Avg Days to Sell11 days
Avg Sold Markup-$500
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