Negotiation Guide
Opening Offer
$55,963
Fair Price
$57,463
Walk Away Above
$58,462
- • Recent buyers paid ~$1,510 below MSRP
- • Sitting 20 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$53,514
Est. Invoice$55,298
Holdback$1,784
MSRP (Sticker)$59,460
Asking Price$57,960
Markup-$1,500
Dealer Margin on This Car$4,446
Percentile54% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold3684
Avg Markup-$1,510
Median Markup-$1,500
Best Deal-$6,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory45 vehicles
Avg Markup (All Models)-$1,122
Avg Markup (F-150)-$1,500
% Below MSRP100%
Avg Days to Sell11 days
Avg Sold Markup-$1,500
Cheaper F-150 XLT Inventory
Morlan Ford-LincolnSikeston, MO
-$6,500$59,71020d
Keith White FordMccomb, MS
-$6,500$54,45520d
Cavenaugh Ford Lincoln, LLCJonesboro, AR
-$6,500$61,29520d
Belk Ford, Inc.Oxford, MS
-$6,500$52,2206d
Jay Hodge Ford of MorriltonMorrilton, AR
-$6,500$52,23520d
Cavenaugh Ford Lincoln, LLCJonesboro, AR
-$6,500$58,96520d
JP FordBlytheville, AR
-$6,500$53,86020d
Landers Ford NorthCovington, TN
-$6,500$59,27020d
Hope Auto CompanyHope, AR
-$6,500$57,77520d
Pine Belt FordHattiesburg, MS
-$6,500$66,16020d