Deal Sheet: 2026 F-150 STX

New Roads Motor Company, L.L.C. · New Roads, LA · VIN: 1FTEW2LP9TKD31273

Negotiation Guide

Opening Offer

$50,361

Fair Price

$51,861

Walk Away Above

$52,703

• Recent buyers paid ~$1,246 below MSRP
• Sitting 20 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$48,191

Est. Invoice$49,797

Holdback$1,606

MSRP (Sticker)$53,545

Asking Price$52,045

Markup-$1,500

Dealer Margin on This Car$3,855

Percentile39% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold2202

Avg Markup-$1,246

Median Markup-$1,000

Best Deal-$5,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory43 vehicles

Avg Markup (All Models)-$907

Avg Markup (F-150)-$1,458

% Below MSRP100%

Avg Days to Sell16 days

Avg Sold Markup-$1,000

Cheaper F-150 STX Inventory

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-$5,000$41,54520d

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Marchese Ford, Inc.New Lebanon, NY

-$5,000$45,69020d

Sam Scism Motors, Inc.Farmington, MO

-$5,000$47,92520d