Deal Sheet: 2026 F-150 STX

Kocourek Ford, Inc. · Wausau, WI · VIN: 1FTEW2LP8TKE61951

Negotiation Guide

Opening Offer

$48,576

Fair Price

$50,076

Walk Away Above

$50,705

• Recent buyers paid ~$1,259 below MSRP

Price Breakdown

Est. Dealer Cost$46,202

Est. Invoice$47,742

Holdback (est.)$1,540

MSRP (Sticker)$51,335

Asking Price$50,335

Markup-$1,000

Est. Dealer Margin on This Car$4,134

Percentile100% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold5235

Avg Markup-$1,259

Median Markup-$1,000

Best Deal-$5,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory71 vehicles

Avg Markup (All Models)-$556

Avg Markup (F-150)-$1,000

% Below MSRP100%

Avg Days to Sell16 days

Avg Sold Markup-$528

Cheaper F-150 STX Inventory

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-$5,000$47,36026d

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-$5,000$46,24026d