Negotiation Guide
Opening Offer
$51,948
Fair Price
$53,448
Walk Away Above
$54,296
- • Recent buyers paid ~$1,246 below MSRP
- • Sitting 20 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$49,631
Est. Invoice$51,285
Holdback$1,654
MSRP (Sticker)$55,145
Asking Price$53,645
Markup-$1,500
Dealer Margin on This Car$4,015
Percentile39% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold2202
Avg Markup-$1,246
Median Markup-$1,000
Best Deal-$5,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory74 vehicles
Avg Markup (All Models)-$959
Avg Markup (F-150)-$1,667
% Below MSRP100%
Avg Days to Sell10 days
Avg Sold Markup-$1,125
Cheaper F-150 STX Inventory
Mid-Tenn Ford Truck Sales, Inc.Nashville, TN
-$5,500$41,2507d
Newton Ford SouthShelbyville, TN
-$5,500$46,73020d
Karl Malone FordEl Dorado, AR
-$5,500$55,62020d
Envision Ford of OxnardOxnard, CA
-$5,000$41,34520d
Rush Medium Duty Truck Center, DallasDallas, TX
-$5,000$47,72020d
Capitol FordSanta Fe, NM
-$5,000$41,54520d
Smith Auto Family LevellandLevelland, TX
-$5,000$53,71520d
Mullinax FordOlympia, WA
-$5,000$49,05520d
Marchese Ford, Inc.New Lebanon, NY
-$5,000$45,69020d
Sam Scism Motors, Inc.Farmington, MO
-$5,000$47,92520d