Negotiation Guide
Opening Offer
$52,186
Fair Price
$53,686
Walk Away Above
$54,315
- • Recent buyers paid ~$1,259 below MSRP
Price Breakdown
Est. Dealer Cost$49,451
Est. Invoice$51,099
Holdback (est.)$1,648
MSRP (Sticker)$54,945
Asking Price$53,945
Markup-$1,000
Est. Dealer Margin on This Car$4,495
Percentile100% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold5235
Avg Markup-$1,259
Median Markup-$1,000
Best Deal-$5,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell18 days
Dealer Profile
Inventory335 vehicles
Avg Markup (All Models)-$672
Avg Markup (F-150)-$1,117
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$1,119
Cheaper F-150 STX Inventory
Mid-Tenn Ford Truck Sales, Inc.Nashville, TN
-$5,500$41,25012d
Capitol FordSanta Fe, NM
-$5,000$41,54526d
Mullinax FordOlympia, WA
-$5,000$49,05526d
Sam Scism Motors, Inc.Farmington, MO
-$5,000$47,92526d
Hassett FordWantagh, NY
-$5,000$49,47526d
Manhattan FordManhattan, KS
-$5,000$46,93526d
Kunes Country Ford of DelavanDelavan, WI
-$5,000$48,12026d
Barber-Dyson FordElk City, OK
-$5,000$51,77026d
Clay Cooley FordArlington, TX
-$5,000$47,36026d
Kendall Ford of BendBend, OR
-$5,000$46,24026d