Negotiation Guide
Opening Offer
$49,369
Fair Price
$50,869
Walk Away Above
$51,707
- • Recent buyers paid ~$1,246 below MSRP
- • Sitting 20 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$47,291
Est. Invoice$48,867
Holdback$1,576
MSRP (Sticker)$52,545
Asking Price$51,545
Markup-$1,000
Dealer Margin on This Car$4,255
Percentile100% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold2202
Avg Markup-$1,246
Median Markup-$1,000
Best Deal-$5,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory290 vehicles
Avg Markup (All Models)-$772
Avg Markup (F-150)-$1,034
% Below MSRP100%
Avg Days to Sell11 days
Avg Sold Markup-$1,313
Cheaper F-150 STX Inventory
Mid-Tenn Ford Truck Sales, Inc.Nashville, TN
-$5,500$41,2506d
Newton Ford SouthShelbyville, TN
-$5,500$46,73020d
Karl Malone FordEl Dorado, AR
-$5,500$55,62020d
Envision Ford of OxnardOxnard, CA
-$5,000$41,34520d
Rush Medium Duty Truck Center, DallasDallas, TX
-$5,000$47,72020d
Capitol FordSanta Fe, NM
-$5,000$41,54520d
Smith Auto Family LevellandLevelland, TX
-$5,000$53,71520d
Mullinax FordOlympia, WA
-$5,000$49,05520d
Marchese Ford, Inc.New Lebanon, NY
-$5,000$45,69020d
Sam Scism Motors, Inc.Farmington, MO
-$5,000$47,92520d