Deal Sheet: 2026 F-150 STX

V & H Ford of Marshfield · Marshfield, WI · VIN: 1FTEW2LP5TKE41141

Negotiation Guide

Opening Offer

$49,516

Fair Price

$51,016

Walk Away Above

$51,645

• Recent buyers paid ~$1,259 below MSRP

Price Breakdown

Est. Dealer Cost$47,048

Est. Invoice$48,616

Holdback (est.)$1,568

MSRP (Sticker)$52,275

Asking Price$51,275

Markup-$1,000

Est. Dealer Margin on This Car$4,228

Percentile100% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold5235

Avg Markup-$1,259

Median Markup-$1,000

Best Deal-$5,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory43 vehicles

Avg Markup (All Models)-$674

Avg Markup (F-150)-$1,250

% Below MSRP100%

Avg Days to Sell16 days

Avg Sold Markup-$750

Cheaper F-150 STX Inventory

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-$5,000$47,36026d

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-$5,000$46,24026d