Deal Sheet: 2026 F-150 STX

Aaron Ford of Escondido · Escondido, CA · VIN: 1FTEW2LP5TKD40360

Negotiation Guide

Opening Offer

$55,536

Fair Price

$57,036

Walk Away Above

$57,665

• Recent buyers paid ~$1,259 below MSRP

Price Breakdown

Est. Dealer Cost$52,466

Est. Invoice$54,214

Holdback (est.)$1,749

MSRP (Sticker)$58,295

Asking Price$57,295

Markup-$1,000

Est. Dealer Margin on This Car$4,830

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold5235

Avg Markup-$1,259

Median Markup-$1,000

Best Deal-$5,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory124 vehicles

Avg Markup (All Models)-$758

Avg Markup (F-150)-$1,000

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$1,048

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