Deal Sheet: 2026 F-150 STX

Frederick Ford, Inc. · Seaford, DE · VIN: 1FTEW2LP4TKE20734

Negotiation Guide

Opening Offer

$49,281

Fair Price

$50,781

Walk Away Above

$51,410

• Recent buyers paid ~$1,259 below MSRP

Price Breakdown

Est. Dealer Cost$46,836

Est. Invoice$48,397

Holdback (est.)$1,561

MSRP (Sticker)$52,040

Asking Price$51,040

Markup-$1,000

Est. Dealer Margin on This Car$4,204

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold5235

Avg Markup-$1,259

Median Markup-$1,000

Best Deal-$5,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory128 vehicles

Avg Markup (All Models)-$498

Avg Markup (F-150)-$900

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$969

Cheaper F-150 STX Inventory

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-$5,000$47,36026d

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-$5,000$46,24026d