Negotiation Guide
Opening Offer
$57,040
Fair Price
$58,540
Walk Away Above
$59,438
- • Recent buyers paid ~$1,246 below MSRP
- • Sitting 21 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$54,302
Est. Invoice$56,112
Holdback$1,810
MSRP (Sticker)$60,335
Asking Price$58,835
Markup-$1,500
Dealer Margin on This Car$4,534
Percentile39% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold2202
Avg Markup-$1,246
Median Markup-$1,000
Best Deal-$5,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory347 vehicles
Avg Markup (All Models)-$631
Avg Markup (F-150)-$1,388
% Below MSRP93%
Avg Days to Sell11 days
Avg Sold Markup-$1,667
Cheaper F-150 STX Inventory
Mid-Tenn Ford Truck Sales, Inc.Nashville, TN
-$5,500$41,2507d
Newton Ford SouthShelbyville, TN
-$5,500$46,73021d
Karl Malone FordEl Dorado, AR
-$5,500$55,62021d
Envision Ford of OxnardOxnard, CA
-$5,000$41,34521d
Rush Medium Duty Truck Center, DallasDallas, TX
-$5,000$47,72021d
Capitol FordSanta Fe, NM
-$5,000$41,54521d
Smith Auto Family LevellandLevelland, TX
-$5,000$53,71521d
Mullinax FordOlympia, WA
-$5,000$49,05521d
Marchese Ford, Inc.New Lebanon, NY
-$5,000$45,69021d
Sam Scism Motors, Inc.Farmington, MO
-$5,000$47,92521d