Deal Sheet: 2026 F-150 STX

Barber-Dyson Ford of Woodward · Woodward, OK · VIN: 1FTEW2L58TFB10061

Negotiation Guide

Opening Offer

$57,342

Fair Price

$58,842

Walk Away Above

$59,741

• Recent buyers paid ~$1,246 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$54,576

Est. Invoice$56,395

Holdback$1,819

MSRP (Sticker)$60,640

Asking Price$59,140

Markup-$1,500

Dealer Margin on This Car$4,564

Percentile39% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold2202

Avg Markup-$1,246

Median Markup-$1,000

Best Deal-$5,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory65 vehicles

Avg Markup (All Models)-$900

Avg Markup (F-150)-$1,420

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$667

Cheaper F-150 STX Inventory

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-$5,500$41,2507d

Newton Ford SouthShelbyville, TN

-$5,500$46,73021d

Karl Malone FordEl Dorado, AR

-$5,500$55,62021d

Envision Ford of OxnardOxnard, CA

-$5,000$41,34521d

Rush Medium Duty Truck Center, DallasDallas, TX

-$5,000$47,72021d

Capitol FordSanta Fe, NM

-$5,000$41,54521d

Smith Auto Family LevellandLevelland, TX

-$5,000$53,71521d

Mullinax FordOlympia, WA

-$5,000$49,05521d

Marchese Ford, Inc.New Lebanon, NY

-$5,000$45,69021d

Sam Scism Motors, Inc.Farmington, MO

-$5,000$47,92521d