Negotiation Guide
Opening Offer
$57,241
Fair Price
$58,741
Walk Away Above
$59,370
- • Recent buyers paid ~$1,259 below MSRP
Price Breakdown
Est. Dealer Cost$54,000
Est. Invoice$55,800
Holdback (est.)$1,800
MSRP (Sticker)$60,000
Asking Price$59,000
Markup-$1,000
Est. Dealer Margin on This Car$5,000
Percentile100% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold5235
Avg Markup-$1,259
Median Markup-$1,000
Best Deal-$5,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell18 days
Dealer Profile
Inventory598 vehicles
Avg Markup (All Models)-$584
Avg Markup (F-150)-$944
% Below MSRP90%
Avg Days to Sell17 days
Avg Sold Markup-$671
Cheaper F-150 STX Inventory
Mid-Tenn Ford Truck Sales, Inc.Nashville, TN
-$5,500$41,25012d
Capitol FordSanta Fe, NM
-$5,000$41,54526d
Mullinax FordOlympia, WA
-$5,000$49,05526d
Sam Scism Motors, Inc.Farmington, MO
-$5,000$47,92526d
Hassett FordWantagh, NY
-$5,000$49,47526d
Manhattan FordManhattan, KS
-$5,000$46,93526d
Kunes Country Ford of DelavanDelavan, WI
-$5,000$48,12026d
Barber-Dyson FordElk City, OK
-$5,000$51,77026d
Clay Cooley FordArlington, TX
-$5,000$47,36026d
Kendall Ford of BendBend, OR
-$5,000$46,24026d