Deal Sheet: 2026 F-150 XL

Gordie Boucher Ford of Kenosha, Inc. · Kenosha, WI · VIN: 1FTEW1LP7TKE40177

Negotiation Guide

Opening Offer

$48,954

Fair Price

$50,454

Walk Away Above

$50,972

• Recent buyers paid ~$1,036 below MSRP

Price Breakdown

Est. Dealer Cost$46,341

Est. Invoice$47,886

Holdback$1,545

MSRP (Sticker)$51,490

Asking Price$50,490

Markup-$1,000

Dealer Margin on This Car$4,149

Percentile100% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold596

Avg Markup-$1,036

Median Markup-$1,000

Best Deal-$2,250

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory146 vehicles

Avg Markup (All Models)-$750

Avg Markup (F-150)-$1,000

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$1,441

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