Deal Sheet: 2026 F-150 XL

Collier Ford, Inc. · Wetumpka, AL · VIN: 1FTEW1LP6TKE40476

Negotiation Guide

Opening Offer

$48,949

Fair Price

$50,449

Walk Away Above

$50,967

• Recent buyers paid ~$1,036 below MSRP

Price Breakdown

Est. Dealer Cost$46,337

Est. Invoice$47,881

Holdback$1,545

MSRP (Sticker)$51,485

Asking Price$50,485

Markup-$1,000

Dealer Margin on This Car$4,149

Percentile100% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold596

Avg Markup-$1,036

Median Markup-$1,000

Best Deal-$2,250

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory58 vehicles

Avg Markup (All Models)-$892

Avg Markup (F-150)-$1,389

% Below MSRP100%

Avg Days to Sell7 days

Avg Sold Markup-$661

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