Deal Sheet: 2026 F-150 XL

Pearson Ford, Inc. · Zionsville, IN · VIN: 1FTEW1LP3TKE38278

Negotiation Guide

Opening Offer

$49,699

Fair Price

$51,199

Walk Away Above

$51,717

• Recent buyers paid ~$1,036 below MSRP

Price Breakdown

Est. Dealer Cost$47,012

Est. Invoice$48,579

Holdback$1,567

MSRP (Sticker)$52,235

Asking Price$51,235

Markup-$1,000

Dealer Margin on This Car$4,224

Percentile100% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold596

Avg Markup-$1,036

Median Markup-$1,000

Best Deal-$2,250

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory71 vehicles

Avg Markup (All Models)-$599

Avg Markup (F-150)-$957

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$429

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