Negotiation Guide
Opening Offer
$48,548
Fair Price
$50,048
Walk Away Above
$50,871
- • Recent buyers paid ~$1,036 below MSRP
- • Sitting 24 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$46,526
Est. Invoice$48,076
Holdback$1,551
MSRP (Sticker)$51,695
Asking Price$50,695
Markup-$1,000
Dealer Margin on This Car$4,170
Percentile100% of inventory is priced lower
Days on Lot24 days
What Others Paid (Last 30 Days)
Cars Sold596
Avg Markup-$1,036
Median Markup-$1,000
Best Deal-$2,250
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory199 vehicles
Avg Markup (All Models)-$745
Avg Markup (F-150)-$1,476
% Below MSRP100%
Avg Days to Sell12 days
Avg Sold Markup-$1,196
Cheaper F-150 XL Inventory
Suburban Ford of WaterfordWaterford, MI
-$2,250$50,95524d
Montrose Ford, LLCAkron, OH
-$2,250$41,0555d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6355d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6355d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,0555d
Barber FordHolland, MI
-$2,250$47,47012d
Barber FordHolland, MI
-$2,250$44,35510d
Auto Park Ford of BremenBremen, IN
-$2,250$51,36519d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$53,59524d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$50,62017d