Negotiation Guide
Opening Offer
$48,412
Fair Price
$49,912
Walk Away Above
$50,594
- • Recent buyers paid ~$1,036 below MSRP
- • Sitting 18 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$46,148
Est. Invoice$47,686
Holdback$1,538
MSRP (Sticker)$51,275
Asking Price$50,275
Markup-$1,000
Dealer Margin on This Car$4,128
Percentile100% of inventory is priced lower
Days on Lot18 days
What Others Paid (Last 30 Days)
Cars Sold596
Avg Markup-$1,036
Median Markup-$1,000
Best Deal-$2,250
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory136 vehicles
Avg Markup (All Models)-$778
Avg Markup (F-150)-$1,667
% Below MSRP100%
Avg Days to Sell8 days
Avg Sold Markup-$1,208
Cheaper F-150 XL Inventory
Suburban Ford of WaterfordWaterford, MI
-$2,250$50,95523d
Montrose Ford, LLCAkron, OH
-$2,250$41,0554d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6354d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6354d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,0554d
Barber FordHolland, MI
-$2,250$47,47011d
Barber FordHolland, MI
-$2,250$44,3559d
Auto Park Ford of BremenBremen, IN
-$2,250$51,36518d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$53,59523d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$50,62016d