Deal Sheet: 2026 F-150 XL

Gateway Ford, LLC · Ponchatoula, LA · VIN: 1FTEW1K54TKE53758

Negotiation Guide

Opening Offer

$46,534

Fair Price

$48,034

Walk Away Above

$48,552

• Recent buyers paid ~$1,036 below MSRP

Price Breakdown

Est. Dealer Cost$44,163

Est. Invoice$45,635

Holdback$1,472

MSRP (Sticker)$49,070

Asking Price$48,070

Markup-$1,000

Dealer Margin on This Car$3,907

Percentile100% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold596

Avg Markup-$1,036

Median Markup-$1,000

Best Deal-$2,250

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)-$540

Avg Markup (F-150)-$1,391

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$1,056

Cheaper F-150 XL Inventory

Suburban Ford of WaterfordWaterford, MI

-$2,250$50,95521d

Montrose Ford, LLCAkron, OH

-$2,250$41,0552d

Fred Grande Ford Sales, Inc.Richmond, MI

-$2,250$41,6352d

Fred Grande Ford Sales, Inc.Richmond, MI

-$2,250$41,6352d

Fred Grande Ford Sales, Inc.Richmond, MI

-$2,250$41,0552d

Barber FordHolland, MI

-$2,250$47,4709d

Barber FordHolland, MI

-$2,250$44,3557d

Auto Park Ford of BremenBremen, IN

-$2,250$51,36516d

Atchinson Ford Sales, Inc.Belleville, MI

-$2,250$53,59521d

Atchinson Ford Sales, Inc.Belleville, MI

-$2,250$50,62014d