Negotiation Guide
Opening Offer
$47,204
Fair Price
$48,704
Walk Away Above
$49,222
- • Recent buyers paid ~$1,036 below MSRP
Price Breakdown
Est. Dealer Cost$44,766
Est. Invoice$46,258
Holdback$1,492
MSRP (Sticker)$49,740
Asking Price$48,740
Markup-$1,000
Dealer Margin on This Car$3,974
Percentile100% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold596
Avg Markup-$1,036
Median Markup-$1,000
Best Deal-$2,250
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory392 vehicles
Avg Markup (All Models)-$390
Avg Markup (F-150)-$1,392
% Below MSRP88%
Avg Days to Sell11 days
Avg Sold Markup-$298
Cheaper F-150 XL Inventory
Suburban Ford of WaterfordWaterford, MI
-$2,250$50,95524d
Montrose Ford, LLCAkron, OH
-$2,250$41,0555d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6355d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,6355d
Fred Grande Ford Sales, Inc.Richmond, MI
-$2,250$41,0555d
Barber FordHolland, MI
-$2,250$47,47012d
Barber FordHolland, MI
-$2,250$44,35510d
Auto Park Ford of BremenBremen, IN
-$2,250$51,36519d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$53,59524d
Atchinson Ford Sales, Inc.Belleville, MI
-$2,250$50,62017d