Negotiation Guide
Opening Offer
$37,576
Fair Price
$39,076
Walk Away Above
$39,398
- • Recent buyers paid ~$644 below MSRP
Price Breakdown
Est. Dealer Cost$35,748
Est. Invoice$36,940
Holdback$1,192
MSRP (Sticker)$39,720
Asking Price$39,720
Markup$0
Dealer Margin on This Car$3,972
Percentile100% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold410
Avg Markup-$644
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory337 vehicles
Avg Markup (All Models)-$141
Avg Markup (Ranger)-$667
% Below MSRP77%
Avg Days to Sell12 days
Avg Sold Markup-$50
Cheaper Ranger XL Inventory
Metro Ford Sales IncSchenectady, NY
-$2,000$38,57015d
Portsmouth FordPortsmouth, NH
-$2,000$38,9458d
Akins FordWinder, GA
-$2,000$33,2458d
Akins FordWinder, GA
-$2,000$33,7808d
Akins FordWinder, GA
-$2,000$33,24515d
Riverside FordMacon, GA
-$2,000$38,90015d
All American Ford of ParamusParamus, NJ
-$2,000$39,03015d
John Kennedy Ford PottstownPottstown, PA
-$2,000$39,26515d
Carman FordNew Castle, DE
-$2,000$36,95015d
Metro Ford Sales IncSchenectady, NY
-$2,000$38,57015d