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Deal Sheet: 2026 Ranger XL

Sons Ford of Auburn · Auburn, AL · VIN: 1FTER4PH9TLE24195

Negotiation Guide

Opening Offer
$37,946
Fair Price
$39,446
Walk Away Above
$39,768
  • Recent buyers paid ~$644 below MSRP

Price Breakdown

Est. Dealer Cost$36,081
Est. Invoice$37,284
Holdback$1,203
MSRP (Sticker)$40,090
Asking Price$40,090
Markup$0
Dealer Margin on This Car$4,009
Percentile100% of inventory is priced lower
Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold410
Avg Markup-$644
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days

Dealer Profile

Inventory251 vehicles
Avg Markup (All Models)-$592
Avg Markup (Ranger)$0
% Below MSRP88%
Avg Days to Sell32 days
Avg Sold Markup-$1,055