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Deal Sheet: 2026 Ranger XL
Jarrett-Gordon Ford Winter Haven · Winter Haven, FL · VIN: 1FTER4PH6TLE17236
Negotiation Guide
Opening Offer
$37,111
Fair Price
$38,611
Walk Away Above
$38,933
- • Recent buyers paid ~$644 below MSRP
Price Breakdown
Est. Dealer Cost$35,330
Est. Invoice$36,507
Holdback$1,178
MSRP (Sticker)$39,255
Asking Price$39,255
Markup$0
Dealer Margin on This Car$3,926
Percentile100% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold410
Avg Markup-$644
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory364 vehicles
Avg Markup (All Models)-$298
Avg Markup (Ranger)$0
% Below MSRP83%
Avg Days to Sell8 days
Avg Sold Markup-$518
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