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Deal Sheet: 2026 Ranger XL
West Herr Ford of Rochester · Rochester, NY · VIN: 1FTER4PH4TLE22399
Negotiation Guide
Opening Offer
$38,321
Fair Price
$39,821
Walk Away Above
$40,143
- • Recent buyers paid ~$644 below MSRP
Price Breakdown
Est. Dealer Cost$36,419
Est. Invoice$37,632
Holdback$1,214
MSRP (Sticker)$40,465
Asking Price$40,465
Markup$0
Dealer Margin on This Car$4,047
Percentile100% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold410
Avg Markup-$644
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory171 vehicles
Avg Markup (All Models)-$459
Avg Markup (Ranger)$0
% Below MSRP100%
Avg Days to Sell12 days
Avg Sold Markup-$375
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