Negotiation Guide
Opening Offer
$37,381
Fair Price
$38,881
Walk Away Above
$39,203
- • Recent buyers paid ~$644 below MSRP
Price Breakdown
Est. Dealer Cost$35,573
Est. Invoice$36,758
Holdback$1,186
MSRP (Sticker)$39,525
Asking Price$39,525
Markup$0
Dealer Margin on This Car$3,953
Percentile100% of inventory is priced lower
Days on Lot6 days
What Others Paid (Last 30 Days)
Cars Sold410
Avg Markup-$644
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory108 vehicles
Avg Markup (All Models)-$773
Avg Markup (Ranger)$0
% Below MSRP100%
Avg Days to Sell14 days
Avg Sold Markup-$867
Cheaper Ranger XL Inventory
Metro Ford Sales IncSchenectady, NY
-$2,000$38,57016d
Portsmouth FordPortsmouth, NH
-$2,000$38,9458d
Akins FordWinder, GA
-$2,000$33,2458d
Akins FordWinder, GA
-$2,000$33,7808d
Akins FordWinder, GA
-$2,000$33,24516d
Riverside FordMacon, GA
-$2,000$38,90016d
All American Ford of ParamusParamus, NJ
-$2,000$39,03016d
John Kennedy Ford PottstownPottstown, PA
-$2,000$39,26516d
Carman FordNew Castle, DE
-$2,000$36,95016d
Metro Ford Sales IncSchenectady, NY
-$2,000$38,57016d