Deal Sheet: 2026 Ranger XLT

Gene Steffy Ford, LLC · Columbus, NE · VIN: 1FTER4HH9TLE00851

Negotiation Guide

Opening Offer

$41,931

Fair Price

$43,431

Walk Away Above

$43,895

• Recent buyers paid ~$663 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$39,924

Est. Invoice$41,255

Holdback$1,331

MSRP (Sticker)$44,360

Asking Price$44,360

Markup$0

Dealer Margin on This Car$4,436

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold656

Avg Markup-$663

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory39 vehicles

Avg Markup (All Models)-$1,115

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell14 days

Avg Sold Markup-$750

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