Deal Sheet: 2026 Ranger XLT

Sheehy Ford of Richmond · Richmond, VA · VIN: 1FTER4HH8TLE19570

Negotiation Guide

Opening Offer

$40,728

Fair Price

$42,228

Walk Away Above

$42,689

• Recent buyers paid ~$663 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$38,835

Est. Invoice$40,130

Holdback$1,295

MSRP (Sticker)$43,150

Asking Price$43,150

Markup$0

Dealer Margin on This Car$4,315

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold656

Avg Markup-$663

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory482 vehicles

Avg Markup (All Models)-$572

Avg Markup (Ranger)-$71

% Below MSRP100%

Avg Days to Sell8 days

Avg Sold Markup-$1,098

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