Deal Sheet: 2026 Ranger XLT

Norm Reeves Ford Lincoln · Cerritos, CA · VIN: 1FTER4GHXTLE29387

Negotiation Guide

Opening Offer

$35,460

Fair Price

$36,960

Walk Away Above

$37,405

• Recent buyers paid ~$663 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$34,065

Est. Invoice$35,201

Holdback$1,136

MSRP (Sticker)$37,850

Asking Price$37,850

Markup$0

Dealer Margin on This Car$3,785

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold656

Avg Markup-$663

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory489 vehicles

Avg Markup (All Models)-$761

Avg Markup (Ranger)-$143

% Below MSRP98%

Avg Days to Sell11 days

Avg Sold Markup-$819

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