Negotiation Guide
Opening Offer
$38,213
Fair Price
$39,713
Walk Away Above
$40,167
- • Recent buyers paid ~$663 below MSRP
- • Sitting 16 days (avg 10) — extra leverage
Price Breakdown
Est. Dealer Cost$36,558
Est. Invoice$37,777
Holdback$1,219
MSRP (Sticker)$40,620
Asking Price$40,620
Markup$0
Dealer Margin on This Car$4,062
Percentile100% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold656
Avg Markup-$663
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory422 vehicles
Avg Markup (All Models)-$473
Avg Markup (Ranger)$0
% Below MSRP100%
Avg Days to Sell13 days
Avg Sold Markup-$692
Cheaper Ranger XLT Inventory
Cloninger Ford of HickoryHickory, NC
-$2,000$41,91516d
West Herr Ford, Inc.Hamburg, NY
-$2,000$40,41016d
Coccia FordWilkes-Barre, PA
-$2,000$42,28014d
Grapevine Ford LincolnGrapevine, TX
-$2,000$44,46514d
Liccardi FordWatchung, NJ
-$2,000$42,25016d
Liccardi FordWatchung, NJ
-$2,000$42,63016d
John Kennedy FordFeasterville, PA
-$2,000$43,22516d
Tom Masano FordShillington, PA
-$2,000$41,01516d
Porter FordNewark, DE
-$2,000$45,42516d
Marcotte Ford Sales IncHolyoke, MA
-$2,000$46,83516d