Deal Sheet: 2026 Ranger XLT

Long-Lewis Ford of Cullman · Cullman, AL · VIN: 1FTER4GHXTLE04022

Negotiation Guide

Opening Offer

$37,787

Fair Price

$39,287

Walk Away Above

$39,618

• Recent buyers paid ~$663 below MSRP

Price Breakdown

Est. Dealer Cost$35,955

Est. Invoice$37,154

Holdback$1,199

MSRP (Sticker)$39,950

Asking Price$39,950

Markup$0

Dealer Margin on This Car$3,995

Percentile100% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold656

Avg Markup-$663

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory149 vehicles

Avg Markup (All Models)-$430

Avg Markup (Ranger)$0

% Below MSRP99%

Avg Days to Sell11 days

Avg Sold Markup-$647

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