Negotiation Guide
Opening Offer
$36,337
Fair Price
$37,837
Walk Away Above
$38,168
- • Recent buyers paid ~$663 below MSRP
Price Breakdown
Est. Dealer Cost$34,650
Est. Invoice$35,805
Holdback$1,155
MSRP (Sticker)$38,500
Asking Price$38,500
Markup$0
Dealer Margin on This Car$3,850
Percentile100% of inventory is priced lower
Days on Lot8 days
What Others Paid (Last 30 Days)
Cars Sold656
Avg Markup-$663
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory1220 vehicles
Avg Markup (All Models)-$295
Avg Markup (Ranger)-$87
% Below MSRP86%
Avg Days to Sell11 days
Avg Sold Markup-$518
Cheaper Ranger XLT Inventory
Cloninger Ford of HickoryHickory, NC
-$2,000$41,91516d
West Herr Ford, Inc.Hamburg, NY
-$2,000$40,41016d
Coccia FordWilkes-Barre, PA
-$2,000$42,28013d
Grapevine Ford LincolnGrapevine, TX
-$2,000$44,46513d
Liccardi FordWatchung, NJ
-$2,000$42,25016d
Liccardi FordWatchung, NJ
-$2,000$42,63016d
John Kennedy FordFeasterville, PA
-$2,000$43,22516d
Tom Masano FordShillington, PA
-$2,000$41,01516d
Porter FordNewark, DE
-$2,000$45,42516d
Marcotte Ford Sales IncHolyoke, MA
-$2,000$46,83516d