Deal Sheet: 2026 Ranger XLT

Bartow Ford Company · Bartow, FL · VIN: 1FTER4GH9TLE28294

Negotiation Guide

Opening Offer

$35,574

Fair Price

$37,074

Walk Away Above

$37,520

• Recent buyers paid ~$663 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$34,169

Est. Invoice$35,307

Holdback$1,139

MSRP (Sticker)$37,965

Asking Price$37,965

Markup$0

Dealer Margin on This Car$3,797

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold656

Avg Markup-$663

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory432 vehicles

Avg Markup (All Models)-$715

Avg Markup (Ranger)-$200

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$609

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