Negotiation Guide
Opening Offer
$35,574
Fair Price
$37,074
Walk Away Above
$37,577
- • Recent buyers paid ~$663 below MSRP
- • Sitting 19 days (avg 10) — extra leverage
Price Breakdown
Est. Dealer Cost$34,272
Est. Invoice$35,414
Holdback$1,142
MSRP (Sticker)$38,080
Asking Price$38,080
Markup$0
Dealer Margin on This Car$3,808
Percentile100% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold656
Avg Markup-$663
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory944 vehicles
Avg Markup (All Models)-$1,022
Avg Markup (Ranger)-$246
% Below MSRP100%
Avg Days to Sell13 days
Avg Sold Markup-$535
Cheaper Ranger XLT Inventory
Cloninger Ford of HickoryHickory, NC
-$2,000$41,91519d
West Herr Ford, Inc.Hamburg, NY
-$2,000$40,41019d
Coccia FordWilkes-Barre, PA
-$2,000$42,28017d
Grapevine Ford LincolnGrapevine, TX
-$2,000$44,46517d
Liccardi FordWatchung, NJ
-$2,000$42,25019d
Liccardi FordWatchung, NJ
-$2,000$42,63019d
John Kennedy FordFeasterville, PA
-$2,000$43,22519d
Tom Masano FordShillington, PA
-$2,000$41,01519d
Porter FordNewark, DE
-$2,000$45,42519d
Marcotte Ford Sales IncHolyoke, MA
-$2,000$46,83519d