Deal Sheet: 2026 Ranger XLT

Randall Reed's Planet Ford · Humble, TX · VIN: 1FTER4GH9TLE23354

Negotiation Guide

Opening Offer

$37,388

Fair Price

$38,888

Walk Away Above

$39,339

• Recent buyers paid ~$663 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$35,811

Est. Invoice$37,005

Holdback$1,194

MSRP (Sticker)$39,790

Asking Price$39,790

Markup$0

Dealer Margin on This Car$3,979

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold656

Avg Markup-$663

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory560 vehicles

Avg Markup (All Models)-$891

Avg Markup (Ranger)$0

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$1,229

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