Deal Sheet: 2026 Ranger XLT

Jarrett-Gordon Ford Winter Haven · Winter Haven, FL · VIN: 1FTER4GH9TLE05971

Negotiation Guide

Opening Offer

$37,707

Fair Price

$39,207

Walk Away Above

$39,538

• Recent buyers paid ~$663 below MSRP

Price Breakdown

Est. Dealer Cost$35,883

Est. Invoice$37,079

Holdback$1,196

MSRP (Sticker)$39,870

Asking Price$39,870

Markup$0

Dealer Margin on This Car$3,987

Percentile100% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold656

Avg Markup-$663

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory364 vehicles

Avg Markup (All Models)-$298

Avg Markup (Ranger)$0

% Below MSRP83%

Avg Days to Sell8 days

Avg Sold Markup-$518

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