Negotiation Guide
Opening Offer
$37,092
Fair Price
$38,592
Walk Away Above
$38,923
- • Recent buyers paid ~$663 below MSRP
Price Breakdown
Est. Dealer Cost$35,330
Est. Invoice$36,507
Holdback$1,178
MSRP (Sticker)$39,255
Asking Price$39,255
Markup$0
Dealer Margin on This Car$3,926
Percentile100% of inventory is priced lower
Days on Lot10 days
What Others Paid (Last 30 Days)
Cars Sold656
Avg Markup-$663
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory944 vehicles
Avg Markup (All Models)-$1,022
Avg Markup (Ranger)-$246
% Below MSRP100%
Avg Days to Sell13 days
Avg Sold Markup-$535
Cheaper Ranger XLT Inventory
Cloninger Ford of HickoryHickory, NC
-$2,000$41,91519d
West Herr Ford, Inc.Hamburg, NY
-$2,000$40,41019d
Coccia FordWilkes-Barre, PA
-$2,000$42,28017d
Grapevine Ford LincolnGrapevine, TX
-$2,000$44,46517d
Liccardi FordWatchung, NJ
-$2,000$42,25019d
Liccardi FordWatchung, NJ
-$2,000$42,63019d
John Kennedy FordFeasterville, PA
-$2,000$43,22519d
Tom Masano FordShillington, PA
-$2,000$41,01519d
Porter FordNewark, DE
-$2,000$45,42519d
Marcotte Ford Sales IncHolyoke, MA
-$2,000$46,83519d