Negotiation Guide
Opening Offer
$36,921
Fair Price
$38,421
Walk Away Above
$38,870
- • Recent buyers paid ~$663 below MSRP
- • Sitting 16 days (avg 10) — extra leverage
Price Breakdown
Est. Dealer Cost$35,388
Est. Invoice$36,568
Holdback$1,180
MSRP (Sticker)$39,320
Asking Price$39,320
Markup$0
Dealer Margin on This Car$3,932
Percentile100% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold656
Avg Markup-$663
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory209 vehicles
Avg Markup (All Models)-$562
Avg Markup (Ranger)$0
% Below MSRP100%
Avg Days to Sell12 days
Avg Sold Markup-$558
Cheaper Ranger XLT Inventory
Cloninger Ford of HickoryHickory, NC
-$2,000$41,91516d
West Herr Ford, Inc.Hamburg, NY
-$2,000$40,41016d
Coccia FordWilkes-Barre, PA
-$2,000$42,28014d
Grapevine Ford LincolnGrapevine, TX
-$2,000$44,46514d
Liccardi FordWatchung, NJ
-$2,000$42,25016d
Liccardi FordWatchung, NJ
-$2,000$42,63016d
John Kennedy FordFeasterville, PA
-$2,000$43,22516d
Tom Masano FordShillington, PA
-$2,000$41,01516d
Porter FordNewark, DE
-$2,000$45,42516d
Marcotte Ford Sales IncHolyoke, MA
-$2,000$46,83516d