Negotiation Guide
Opening Offer
$36,237
Fair Price
$37,737
Walk Away Above
$38,068
- • Recent buyers paid ~$663 below MSRP
Price Breakdown
Est. Dealer Cost$34,560
Est. Invoice$35,712
Holdback$1,152
MSRP (Sticker)$38,400
Asking Price$38,400
Markup$0
Dealer Margin on This Car$3,840
Percentile100% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold656
Avg Markup-$663
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory382 vehicles
Avg Markup (All Models)-$688
Avg Markup (Ranger)-$240
% Below MSRP100%
Avg Days to Sell12 days
Avg Sold Markup-$1,531
Cheaper Ranger XLT Inventory
Cloninger Ford of HickoryHickory, NC
-$2,000$41,91515d
West Herr Ford, Inc.Hamburg, NY
-$2,000$40,41015d
Coccia FordWilkes-Barre, PA
-$2,000$42,28013d
Grapevine Ford LincolnGrapevine, TX
-$2,000$44,46513d
Liccardi FordWatchung, NJ
-$2,000$42,25015d
Liccardi FordWatchung, NJ
-$2,000$42,63015d
John Kennedy FordFeasterville, PA
-$2,000$43,22515d
Tom Masano FordShillington, PA
-$2,000$41,01515d
Porter FordNewark, DE
-$2,000$45,42515d
Marcotte Ford Sales IncHolyoke, MA
-$2,000$46,83515d