Deal Sheet: 2026 Ranger XLT

Coggin Deland Ford · Orange City, FL · VIN: 1FTER4GH8TLE09655

Negotiation Guide

Opening Offer

$37,527

Fair Price

$39,027

Walk Away Above

$39,479

• Recent buyers paid ~$663 below MSRP
• Sitting 16 days (avg 10) — extra leverage

Price Breakdown

Est. Dealer Cost$35,937

Est. Invoice$37,135

Holdback$1,198

MSRP (Sticker)$39,930

Asking Price$39,930

Markup$0

Dealer Margin on This Car$3,993

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold656

Avg Markup-$663

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory223 vehicles

Avg Markup (All Models)-$809

Avg Markup (Ranger)-$857

% Below MSRP100%

Avg Days to Sell13 days

Avg Sold Markup-$826

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